Social Media Specialist

Job Description

Feet First Clinic is looking for a someone to help grow our social media channels and bring fresh, creative thinking to all the content we create. The social media content specialist will be responsible for creating social media content for the main channels, promoting our sales or special offers, and creating a safe and supportive online community. The content you’ll be creating will help us reach our social media objectives of engaging our community, educating and encouraging interaction within our audience base. We’re looking for someone who’s a self-starter, who’s eager to grow a passionate community of online supporters across platforms, and who bring a social-first mindset to content creation. You’ll be creating social media assets for our Instagram, Facebook, TikTok, and LinkedIn pages, and managing a calendar. You’ll strive to develop innovative ways to tell our story and promote our brand, creating and being featured in video content across our TikTok and Instagram channels. To check out what we’ve been up to on social, please visit our Instagram and TikTok pages. You’ll help with reporting and analysis of our social content. WHAT YOU’LL BE DOING: Primary Responsibilities: Develop a monthly social media content calendar that dictates what content we share on Facebook, Instagram, TikTok, and LinkedIn. You’ll work collaboratively with the team to plan content for the month and brainstorm ideas for visuals, formats and engagement techniques. Write and edit both compelling and technical content for our social media channels. Develop visual assets for our social media channels, including video content for TikTok and Instagram. Staying up to date with social media trends and platform best practices, and using those trends and best practices to come up with innovative and creative ideas to increase engagement and grow our audience. Create monthly, quarterly and annual reporting that provide insight on how social media performance is changing, areas of opportunities and best practices for our channels. Ensure brand consistency and high-quality writing across various digital channels. Optimize content for paid social media, search engines and lead generation when needed. Assist with other duties as required. QUALIFICATIONS University or college degree with 1-2years’ experience in a content creation (writing + design) role, or relevant experience Proven working experience in social media and digital content creation. We’re looking for someone who’s comfortable creating static visual assets, working with photography and video, and creating your own content to support the goals of our social media pages Experience with planning content across multiple platforms; a robust understanding of social media platforms and their best practices is a must A self-starter – in this role, you’ll be leading the brand’s social media content calendar so proactivity and creative thinking is a must! Storytelling and creativity, particularly when it comes to social media content calendar planning A strong understanding of social media and digital marketing Deadline-driven multi-tasker with strong attention to detail Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions Excellent organizational skills Ability to work as a team player and demonstrate personal initiative to complete the work Ability to operate in a fast-paced environment with changing priorities A team player who values an environment of open communication and collaboration Technical qualifications: Strong working proficiency in social media platforms (Instagram, Facebook, TikTok, LinkedIn) Ability to use creative software to help produce digital and social visuals (strong proficiency in Canva, Photoshop, InDesign, Lightroom, Illustrator) Experience with video editing platforms (Premiere Pro, Final Cut) Job Type: Freelance Salary: $18.00-$20.00 per hour Expected hours: 5 – 10 per week Flexible Language Requirement: French not required Schedule: Monday to Friday Weekends as needed Experience: Marketing: 2 years (preferred) Work Location: Hybrid remote in Toronto, ON M6S 1P8 Application deadline: 2024-01-14 Expected start date: 2024-01-24