Social media specialist

Job Description

Overview: We are seeking a creative and passionate Social Media Specialist to join our team. In this role, you will be responsible for managing and developing our social media presence across various platforms. Your expertise in social media strategy and content creation will play a crucial role in enhancing our brand awareness and engagement with our target audience. Responsibilities:

• Develop and implement a comprehensive social media strategy that aligns with the company's marketing objectives.
• Create engaging and visually appealing content for our social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
• Monitor and analyze social media trends and insights, and use this data to optimize our social media strategy and content.
• Plan and execute social media campaigns to drive brand awareness and increase customer engagement and loyalty.
• Collaborate with various teams to ensure that all social media content is in line with our brand guidelines and promotional calendar.
• Respond and engage with followers, comments, and messages in a timely and professional manner.
• Stay updated with the latest social media trends, tools, and best practices to continuously improve our social media presence.
• Track and report on key social media metrics, providing insights and recommendations to improve our social media performance.
• Assist with organizing and promoting live events, including but not limited to webinars, live streams, and social media takeovers.
• Monitor and respond to online reviews and maintain our online reputation.
• Collaborate with influencers and brand ambassadors to expand our reach and enhance our brand's image.

Qualifications:

• Bachelor's degree in Marketing